6 Principles for Poster Printing
When you need to stand out from the crowd, poster printing can be one of the most effective ways to maximize your advertising dollar. Posters represent the ultimate attention grabber for getting potential customers to recognize your brand. Don´t make the mistake of trying to use the poster to say too much. Make sure you follow the 6 Principles for Poster Printing to develop your poster campaign:
1. Make it colorful – Do not waste time with black and white posters. While there are a few examples of when you might want to use black and white, the vast majority of consumers are going to be drawn to a full color image.
2. Layout, Layout, Layout – Consumers first look at the picture, then any caption, followed by bold title text. Skip any fine print for anything beyond 2-3 sentences worth of content. Remember, you just want to grab their attention.
3. Only the right picture – You can say a lot more with a well designed photo than you can with a full poster´s worth of text. Take the time to carefully plan what picture you want and why.
4. Do not forget your logo – Not only is poster printing an opportunity to expose your products and services but also a chance to reinforce your brand.
5. Pick the correct paper – For the outside, choose high gloss and heavier stock paper. For inside use, it is not as important to have the high gloss and heavier stock.
6. Pros opinion – Very few people truly understand the art of poster design. You may be able to pull it off very well, but in the least you should run your final product by a professional designer.
1. Make it colorful – Do not waste time with black and white posters. While there are a few examples of when you might want to use black and white, the vast majority of consumers are going to be drawn to a full color image.
2. Layout, Layout, Layout – Consumers first look at the picture, then any caption, followed by bold title text. Skip any fine print for anything beyond 2-3 sentences worth of content. Remember, you just want to grab their attention.
3. Only the right picture – You can say a lot more with a well designed photo than you can with a full poster´s worth of text. Take the time to carefully plan what picture you want and why.
4. Do not forget your logo – Not only is poster printing an opportunity to expose your products and services but also a chance to reinforce your brand.
5. Pick the correct paper – For the outside, choose high gloss and heavier stock paper. For inside use, it is not as important to have the high gloss and heavier stock.
6. Pros opinion – Very few people truly understand the art of poster design. You may be able to pull it off very well, but in the least you should run your final product by a professional designer.
Posted by Karla Arostegui - Content Mgr. at 6/9/2009 10:59 AM 
Categories: Ink and Toner Cartridges:Printing Tips and Crafts
Tags: printing process
Categories: Ink and Toner Cartridges:Printing Tips and Crafts
Tags: printing process
I just want to say that It was very good post, it helped me in finding a good affiliate,
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Excellent post, but much too much.
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