Brochure Printing Tips

A good small business or home business strategy is to use all the available resources to produce your marketing material. It is easier than ever to design your own brochures with software tools like Adobe Photoshop, Quark Xpres or Microsoft Publisher. Printers Series have come a long way and provide professional prints with excellent results.

Doing it yourself doesn’t mean it should look like a professional printed brochure. In order to print risk free follow some key tips and make your first impression powerful and long lasting with high quality, full color brochures.

  • Know what size to print!- Your design concept starts with the amount of information to display within the constraints of the size and layout. Start with a layout that includes the text and images you will need to convey your message. Brochures typically are a flat size of 8 1/2" x11" or 11"x17". The number and types of folds selected in your layout allow you to create a variety of print communications in terms of look and function. Be sure your layout fits the type of paper you choose.
  • Select the right paper! - Talking about paper remember that most brochures are printed on either an 80lb or 100lb stock paper, with a variety of gloss / matte finishes. 100lb stock is surprisingly more substantial than 80lb stock paper without a huge cost difference. Using a heavier paper may be the difference to a potential customer that you are more professional than your competitors.

  • Image Resolution plays a big part! - Your images should be at least 300 dpi to print clearly with full sharpness. Just last week we wrote a post regarding that called: “Where to find FREE photos” that will allow you to get excellent images for your brochure.

  • Innovation makes the difference! – Use different types of fonts, consider the type of information you want to convey and be creative, your brochure will open up business opportunities think of it as a key and make it powerful.


Print with out running out of Ink! – After designing the perfect brochure it would be wasted energy to run out of ink. Make sure you have plenty of ink and because you are not going to print 1or 2 brochures only make sure you have 2 or 3 ink cartridges available before printing. Don’t worry Inkjetsuperstore gives you the best discount on ink cartridges and you only pay one shipping fee regardless of the amount of cartridges you order.

                                


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