Brand Spotlight: Brother Printers

japanese printer brother industries banner

When it comes to purchasing new technology, the choices can be overwhelming. With so many companies offering such a wide range of equipment pieces, a fair amount of research should be done ahead of time to get a better grasp on what you’re looking for. Looking at your company options, browsing their customer reviews, and researching the types of items they offer can be very helpful in narrowing down your search.

 If you’re looking to invest in a new printer or fax machine, then you’ll certainly want to consider one of the top brands in electronic equipment known as Brother. Brother Industries, Ltd. is an electrical equipment company based in Nagoya, Japan.

The business was founded in 1908 and was originally known as the Yasui Sewing Machine Company. Since its beginnings, Brother has grown to offer a wide range of products including sewing machines, multifunctional printers, desktop computers, machine tools, label printers, typewriters, and fax machines.

Brother Printers

various brother inkjet printers booths

Brother offers three different types of printers, including color laser-LED printers, monochrome laser printers, and professional high-speed printers.

Color Laser-LED Printers

Color laser printers commonly use two or more lasers to print projects and commonly use colored toner (dry ink) in colors like cyan, magenta, black, and yellow. Color LED printers are similar to color-laser printers, except that, instead of using lasers for light, they use a light-emitting diode in the print head.

Brother offers a wide range of these printer options, and one of their highest-rated products is the HL-L9310CDW. This product is ideal for small to mediums businesses, providing a speedy print with high-quality images. The high-end design of this printer includes a touchscreen, wireless, or wired connectivity, as well as NFC connectivity, which allows users to touch their phone to the printer to begin a printing project.

The product is energy star compliant, with power-saving and toner-saving capabilities.

Monochrome Laser Printers

Monochrome laser printers work without the use of color, but also use laser beams to create monochrome images and texts. Considerably faster than other printers, this option is ideal for businesses that need the fast production of black and white documents only.

Brother offers more than ten models in this category, with a wide range of price options ranging below $100 and exceeding $500, depending on the model. One of the top-rated Brother printers in this category is the HL-1210W, which is a wireless printer with low running costs and printing speeds of up to 20 pages per minute. This model is affordable and durable, which makes it ideal for small businesses and those printing anywhere between 250-1,800 pages per month.

Professional High-Speed Printers

brother industries computer printer

Some high-speed letter printers are capable of printing in excess of 150 pages per minute, so they’re ideal for companies that are in need of high volume printing capacities. These printers use multiple print heads to print colors together or individually to create process color images.

Brother printers offers one model of a high-speed printer, known as the HL-S7000DN. This model has the ability to print 100 pages per minute and is said to be 40% faster than its closest competitor. With 2GB of print job storage, a 500-sheet paper capacity, and expandable paper trays, this printer can easily complete all of your print jobs quickly and efficiently.

Extra features of this model include low operating costs, automatic 2-sided printing, and 30,000-page ink cartridges.

Brother Printer Ink Cartridges

brother ink display retail location

When it comes to fueling your Brother printers, you’ll need quality Brother printer ink and toner cartridges. There is a wide range of options available, so it’s important to find your specific printer to ensure that you’re getting the proper ink and toner cartridges.

Brother Printer Reviews

When it comes to printer reliability, Brother comes out on top with a few other high-quality companies, including Canon and Samsung. Brother printers were ranked “better than average” in reliability when it came to any problems on arrival, significant problems, severe problems, and overall satisfaction with reliability.

Some of the other aspects that received “better than average” ratings for Brother printers included copy speed, network connectivity, printing speed, design, and operating noise. Lower rankings for Brother printers occurred in scanning quality and photo/graphics quality.


In comparison to other printers, such as HP models, Brother printers often have higher costs initially; however, these models are less expensive in the long run if your business performs large printing jobs consistently. When it comes to owner reviews, the general consensus is that Brother printers have a longer lifecycle and durability, over time, which outweighs the desire for printers with extra features, but shorter life cycles.

Businesses that require heavy printing needs on a daily basis will do well to invest in a Brother printer. Be sure to do your research ahead of time, since Brother carries a wide range of models with very specific printing needs in mind.