Halloween Is Just Around the Corner. How Does Your Holiday Packaging Influence Consumer Behavior?

Product packaging is just one component of a product’s success, but it is also a very vital part. When done properly, effective packaging will not only keep a product protected, but it will also have the ability to attract customers, effectively advertise, and speak to the brand of the company.

When a product is poorly packaged, a company immediately runs the risk of looking unprofessional, and they may lose some of their customers as a result. When a product is delivered, a customer should feel as though they’re opening a gift made just for them. It is an experience that they should enjoy every time something is delivered, which will urge them to continue their relationship with a specific brand. Continue reading “Halloween Is Just Around the Corner. How Does Your Holiday Packaging Influence Consumer Behavior?”

10 Marketing Color Schemes to Increase Customer Sales

It’s well-known that colors have a way of changing moods and energies in all kinds of environments. Some colors are able to evoke energy and creativity, while others are better known for creating a more relaxed, calm state of mind. It’s important when you’re choosing colors that you consider what kinds of emotions and attitudes each color tends to bring out in people before choosing a color scheme. Continue reading “10 Marketing Color Schemes to Increase Customer Sales”

7 Eco-Friendly Companies Giving Back to the Environment

At one point in time, we thought that the planet would be able to provide for us indefinitely. We assumed that resources would continue to replace themselves and that no matter how much we took, there would always be more. Unfortunately, that type of thinking is exactly what got us into the mess that we’re in today. Continue reading “7 Eco-Friendly Companies Giving Back to the Environment”

From the Office to the Coffee Shop: Tips on Transitioning to Remote Work

In the last couple of years, there has been an impressive transition from what used to be the traditional worker’s environment. Nowadays, employers are looking for ways to have easier access to desired employees, and many are becoming more lenient when it comes to where their employees get their work done. Continue reading “From the Office to the Coffee Shop: Tips on Transitioning to Remote Work”

The Environmental Benefits of Recycling Your Ink Cartridges

The world that we now live in is highly driven by technology and all of its impressive capabilities. Whether we’re using it to talk on the phone, search something on Google, or to invent something new, technology has provided us with an expansive amount of opportunities in all kinds of fields. Continue reading “The Environmental Benefits of Recycling Your Ink Cartridges”

How Tiny Offices Will Become the New Tiny House Phenomenon

In the last couple of years, there has been a lot of talk about a new trend hitting the real estate scene. Surprisingly, it’s not about going bigger and better; in fact, it’s about getting smaller and more space-efficient. The trend has been the “tiny house movement,” and it follows homeowners from all over who are choosing to downsize their homes for a variety of reasons. Continue reading “How Tiny Offices Will Become the New Tiny House Phenomenon”

11 Easy Ways for Your Small Business to Save Money Now

 

11 Easy Ways for Your Small Business to Save Money Now

When we compare large corporations and small businesses, there is often one universal comparison to be made: finances. While it’s not always true, many small businesses begin working with a much lower budget, with the goal of seeing the business grow and seeing the financial rewards increase over time.

Continue reading “11 Easy Ways for Your Small Business to Save Money Now”

Office Trends in Large Technology Companies

Office trends are seeing a huge shift from the dull, drab cubicles we worked in a decade ago. Many companies are now incorporating bright colors and sleek, modern architecture to make their offices more appealing.

There are companies, however, that are taking this a step further and incorporating open workspaces, bean bag chairs, go-karts, slides, and full-service cafés. More likely than not, the companies that utilize these cool perks tend to be technology companies. Continue reading “Office Trends in Large Technology Companies”

Switching to a Fun Office Culture: #1 Definitive Guide Online

google employment infographicIn the past, people went to the workplace to … well, work. And that was it. Employees had their nose to the grindstone from 9-5 five days a week.

They didn’t celebrate birthdays or holidays. They didn’t have a happy hour or Christmas parties. Going to work was not fun. Fun was reserved for after work or the weekends. Continue reading “Switching to a Fun Office Culture: #1 Definitive Guide Online”