Social Distancing for Businesses: Necessary Steps to Prevent the Spread

Closing the doors to customers is never good for businesses, but it was a necessary sacrifice many businesses made to control the spread of the coronavirus. Now, businesses are getting the green light to reopen, but safety is still a social concern. Continue reading “Social Distancing for Businesses: Necessary Steps to Prevent the Spread”

Home Office Checklist: How to Set Up Your Home Office for Optimal Productivity

Remote work has become more common in recent years and is becoming commonplace for many businesses. For employees used to working within the structure of an office environment, staying focused at home can be a challenge.  Continue reading “Home Office Checklist: How to Set Up Your Home Office for Optimal Productivity”

6 Ways to Prepare Your Print Material for a Trade Show

The opportunity to present your company’s best face at a trade show can bring in more customers, build brand recognition and network with other organizations in your field. Preparing for a trade show takes time, planning and a meticulous eye–especially when it comes to choosing the right trade show materials to showcase your company and its goals. The right materials can keep your company’s name in potential customers’ minds, which can bring you more business in the weeks and months following the show. Continue reading “6 Ways to Prepare Your Print Material for a Trade Show”

4 Tips to Prepare for a Client Meeting

Whether it’s your first client meeting ever or you’ve been having them for years, preparing for one is often stressful. Taking the time to properly prepare, though, helps ensure that you are getting the most out of the time you are spending with your client either in person or on the phone. Planning ahead can also ease some of your stress and anxiety and result in a more productive meeting. Continue reading “4 Tips to Prepare for a Client Meeting”

8 Tools to Help You Communicate and Collaborate Easier at the Office

If you feel like you and your employees waste too much time on things like sending emails, working out projects, and updating each other on progress, you certainly are not alone. While sending an email may only take a few minutes, it is easy to waste hours emailing back and forth about a project. It can also be extremely difficult just to get everyone on the same page. And when that happens, you will likely find yourself devoting a lot of time to briefing your team on progress and goals. Continue reading “8 Tools to Help You Communicate and Collaborate Easier at the Office”

Halloween Is Just Around the Corner. How Does Your Holiday Packaging Influence Consumer Behavior?

Product packaging is just one component of a product’s success, but it is also a very vital part. When done properly, effective packaging will not only keep a product protected, but it will also have the ability to attract customers, effectively advertise, and speak to the brand of the company.

When a product is poorly packaged, a company immediately runs the risk of looking unprofessional, and they may lose some of their customers as a result. When a product is delivered, a customer should feel as though they’re opening a gift made just for them. It is an experience that they should enjoy every time something is delivered, which will urge them to continue their relationship with a specific brand. Continue reading “Halloween Is Just Around the Corner. How Does Your Holiday Packaging Influence Consumer Behavior?”